A new Florida Riviera is on the horizon. In December 2024, The Boca Raton will unveil its newest chapter with a reimagination of Beach Club. The new soothing coastal design will present a tranquil atmosphere with immersive experiences at the intersection of fun and luxury. The Forbes Five-Star property is set to undergo a more than $100 million investment that will reveal a coastal destination that seamlessly connects the interior spaces with the outdoors, complete with tailored experiences and eclectic flavors. Guests and Club members will discover an entirely redesigned arrival, new restaurants, a completely refreshed lobby featuring a new bar and café, a new fitness facility and oceanside event space, and a stunning renovation of the hotel’s 207 guest rooms and suites.

“When the new Beach Club is unveiled, you’ll experience the elevated service that you’ve come to expect, but with even more personalized touchpoints and playful amenities within a newly inspired setting,” says Daniel A. Hostettler, President & CEO of The Boca Raton. “This transformation is going to catapult the Forbes Five-Star destination to a completely new level of oceanfront luxury.” The fully renovated hotel will showcase natural textures and open, light-filled spaces.

When it’s time for a lazy afternoon, guests and members can spend it at three upgraded pools and the beach, where curated new experiences will be debuted. Exclusive poolside cabanas are in partnership with St. Tropez swimwear brand Vilebrequin. Within a redesigned fitness facility with state-of-the-art equipment, floor-to-ceiling windows will brighten the space with natural light.

Meeting spaces will be refreshed with the addition of an oceanside event lawn, making it a perfect setting for board meetings, smaller executive groups, beachside weddings, milestone events, and social celebrations. “The design concept is inspired by the calming atmosphere of Beach Club’s setting, to immerse guests in the beauty of the surroundings and indulge in the luxury of coastal living,” says Giancarlo Pietri, Principal of Urban Robot Associates. “A rich and authentic material palette comprised of honed natural marble, limewash plaster walls, and cerused woods accented by a vibrant coral color will create a tranquil retreat.”